« Hip-Hop’s Influence on Brands | Main

An Unusual Twist in Internal Branding: The Microsoft Way

An important element of internal brand readiness is preparing employees for change through effective internal communication and resource deployment.

The next version of Microsoft Windows, named Vista, is due out in 2007. It is making a preliminary version of the program available in advance for company employees. What does Microsoft do for internal awareness? It quenches its employees thirst and reminds them of the launch at the same time with a customized can of lemon-lime sparkling water.

Our bodies consist of 75% water and people have to drink liquids often to replenish this water balance. As such, this liquid ad appears to be an effective method of ensuring employees remember the important stuff. Microsoft might not have invented the notion of the office desktop billboard, but it seems to be making efficient use of it for internal branding.

“The Insider: Microsoft rolls out Windows Vista, the soft drink,” Seattle Post Intelligencer, Monday, July 31, 2006
Web: http://seattlepi.nwsource.com/business/279428_theinsider31.html


TrackBack URL for this entry: