ZIBS Blog

Branding Insights from the Zyman Institute of Brand Science

Archives

  • An Unusual Twist in Internal Branding: The Microsoft Way
  • Hip-Hop’s Influence on Brands
  • M&A and the Valuation Impact of Brand Essence
  • Branding your run.
  • How to get people all riled up.
  • Art and Branding: A Collision in the Desert
  • Process Makes Perfect: A is for Apple, B is for Beatles, M is for Marriott
  • Can John Hopkins be beautiful?
  • Assessing the Best in Viral Marketing
  • Living the Brand
  • Internal Branding: Simulate to Emulate
  • Floats like a butterfly, stings like a Jollibee?
  • Brand Incongruity: The Movies, The Stars, and The Bucks
  • The Start of Something: The ZIBS Blog

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Categories

  • B2B Branding
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  • Benefits of Branding
  • Brand Lifecycle Management
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  • Branded by Design
  • Branding Best/Worst Practices
  • Branding Case Studies
  • Branding Commodities
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  • Branding in Emerging Markets
  • Co-Branding
  • Internal Branding
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Archives

  • August 2006
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Recent Posts

  • An Unusual Twist in Internal Branding: The Microsoft Way
  • Hip-Hop’s Influence on Brands
  • M&A and the Valuation Impact of Brand Essence
  • Branding your run.
  • How to get people all riled up.
  • Art and Branding: A Collision in the Desert
  • Process Makes Perfect: A is for Apple, B is for Beatles, M is for Marriott
  • Can John Hopkins be beautiful?
  • Assessing the Best in Viral Marketing
  • Living the Brand
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